In the Age of AI, Idea Curation Will Eclipse Idea Creation
In the current professional landscape, idea generation is revered as a hallmark of creativity and innovation. Organizations celebrate those who can generate new and groundbreaking concepts, often overlooking the subtler art of idea curation. However, the rapid advancement of generative AI is poised to fundamentally shift this equation. With generative AI models matching and even surpassing human capabilities in creative tasks, the future will demand a different set of skills—idea curation, by which I mean selecting, refining, and promoting ideas. The real winners of tomorrow will be those who excel in these emerging competencies.
Generative A has already demonstrated remarkable abilities in idea generation. For instance, GPT-4, a model from over a year ago, outperformed 91% of humans on a variation of the Alternative Uses Test and scored over 99% in the Torrance Tests of Creative Thinking. Newer models that haven’t yet been evaluated on such tests, such as GPT-4o, will undoubtedly do even better. These results suggest that AI’s creative capabilities are not just competitive but superior to the vast majority of human efforts.
Moreover, generative AI’s efficiency is unparalleled. While a human might take hours to brainstorm a dozen ideas, AI can produce dozens in seconds and hundreds in minutes, limited only by processing speed. This capacity for rapid idea generation underscores the shifting value from creating ideas to curating them.
The Rise of Idea Curation
In this new paradigm, the critical skill of the future is not generating new ideas but curating those developed by generative AI. The role of idea curators will be crucial in discerning the most promising concepts, refining them to enhance their viability, and promoting them to gain widespread acceptance. This process can be broken down into three essential elements.
The first step in effective curation is the ability to discern and select the best ideas from a vast pool generated by AI. This requires a deep understanding of the relevant industry, market trends, and the specific needs of the organization. Curators must sift through numerous AI-generated concepts, identifying those with the greatest potential for impact and feasibility. This skill involves critical thinking, industry knowledge, and an intuitive grasp of what will resonate with stakeholders.
Once the best ideas are selected, the next step is editing and refining these concepts. Generative AI, despite its capabilities, can still produce raw and unpolished ideas that require human intervention to reach their full potential. Curators work closely with AI to fine-tune these ideas, addressing any gaps or weaknesses and enhancing their overall coherence and appeal. This collaboration between human and machine ensures that the final product is not only innovative but also practical and implementable.
The final element of curation involves promoting the refined idea to ensure it gains traction and buy-in from key stakeholders. This requires excellent communication and persuasion skills, as curators must present the idea compellingly and convincingly, relying on materials prepared with the help of Gen AI. They must also navigate organizational dynamics, securing support from decision-makers and aligning the idea with the strategic goals of the company.
Addressing AI’s Hallucinations in Idea Curation
One of the most significant challenges in leveraging generative AI is managing its tendency to produce “hallucinations”—false or misleading information. But that’s not a problem for ideation – brainstorming is supposed to produce plenty of silly ideas, whether from people or AI. Having the human as the curator mitigates this issue. By carefully selecting and editing ideas, curators can identify and correct any inaccuracies or inconsistencies, ensuring that the final concept is robust and reliable.
This collaborative approach not only enhances the quality of the ideas but also builds trust in AI-generated content. As curators become adept at spotting and rectifying AI’s hallucinations, organizations will become more confident in adopting and integrating AI-driven innovations.
Preparing for the Future of Idea Curation
To thrive in a future dominated by generative AI, individuals and organizations must prioritize the development of curation skills. This involves investing in training and education that emphasizes critical thinking, industry expertise, and communication. Companies should foster a culture that values curation alongside creation, recognizing the importance of refining and promoting ideas as much as generating them.
Moreover, as generative AI continues to evolve, staying abreast of technological advancements will be essential. Curators must be proficient in using AI tools and understand the nuances of how these models operate. This knowledge will enable them to leverage AI’s capabilities effectively, enhancing their curation efforts.
The rise of generative AI marks a profound shift in how we approach creativity and innovation. As AI becomes increasingly adept at generating ideas, the real value will lie in curating these ideas—discerning the best concepts, refining them, and promoting them effectively. Those who master these skills will be the true innovators of the future, leading the way in a landscape transformed by AI. Embracing this shift and focusing on curation will ensure success in an era where generative AI is not just a tool but a game-changer for creativity and innovation.
Key Take-Away
Idea curation will become a key skill in the future. As generative AI surpasses humans in idea generation, the focus will shift to selecting, refining, and promoting the best AI-generated concepts. Share on XImage credit: Vanessa Garcia/Pexels
Dr. Gleb Tsipursky was lauded as “Office Whisperer” and “Hybrid Expert” by The New York Times for helping leaders use hybrid work to improve retention and productivity while cutting costs. He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote the first book on returning to the office and leading hybrid teams after the pandemic, his best-seller Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage (Intentional Insights, 2021). He authored seven books in total, and is best know for his global bestseller, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019). His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Forbes, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, and elsewhere. His writing was translated into Chinese, Korean, German, Russian, Polish, Spanish, French, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio. In his free time, he makes sure to spend abundant quality time with his wife to avoid his personal life turning into a disaster. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on LinkedIn @dr-gleb-tsipursky, Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, Facebook @DrGlebTsipursky, Medium @dr_gleb_tsipursky, YouTube, and RSS, and get a free copy of the Assessment on Dangerous Judgment Errors in the Workplace by signing up for the free Wise Decision Maker Course at https://disasteravoidanceexperts.com/newsletter/.