Loss Aversion

Our feelings drive us to avoid short-term losses, which often results in us failing to take worthwhile risks and actually losing more in the long term. This problem comes from a dangerous judgment error called loss aversion.

Read More

The choice that feels most comfortable to your gut is often the worst decision for your bottom line. To be a truly wise decision maker, you have to adopt counterintuitive, uncomfortable, but highly profitable techniques to avoid business disasters by making the best decisions. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes the Wise Decision Maker Movement Manifesto. 

Read More