Expertise

You can trust our cutting-edge, evidence-based expertise to drive collaboration, innovation, and retention in hybrid work.

 

Our proprietary methodology was developed by our Founder and CEO Dr. Gleb Tsipursky. It’s based on his research background studying future-proofing, decision-making, and cognitive bias risk management in the future of work at the intersection of behavioral economics and cognitive neuroscience. With over 15 years in academia, including 7 years as a professor at the Ohio State University, he published dozens of peer-reviewed articles in academic journals such as Behavior and Social Issues and Journal of Social and Political Psychology. The methodology also stems from Dr. Tsipursky’s more than 20 years of consulting and training on future-proofing, decision-making, and cognitive bias risk management in the future of work. His hundreds of clients include innovative startups, major nonprofits, and Fortune 500 companies from Aflac to Xerox. 

 

Our cutting-edge expertise was featured in over 650 articles and 550 interviews in prominent venues. These include Harvard Business Review, Fortune, USA Today, Inc. Magazine, CBS News, Time, Business Insider, Fast Company, CNBC, and many others.

 

Our expertise in future-proofing, decision-making, and cognitive bias risk management in the future of work is informed by several best-selling books written by Dr. Tsipursky, including Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage (Intentional Insights Press, 2021), The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (New Harbinger, 2020), and Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019). His writing was translated into Chinese, Spanish, French, Korean, Russian, Polish, German, and other languages.

 

Are you a tech or insurance executive who wants to drive collaboration, innovation, and retention in hybrid work?

Let’s talk about whether our expertise offers an excellent match for your needs: contact us.

You will be recognized as a leader in hybrid work with the insightful guidance of our expert consultants.

Your attendees will experience their most profound “Aha!” moment when you bring in the cutting-edge expertise and highly engaging style of our speakers.

Thought Leadership on Hybrid Work

Innovation

"Why Virtual Brainstorming Is Better for Innovation"

Collaboration

"Google and Apple are wrong: Hybrid and remote work won’t keep employees from building ‘social capital’"

Retention

"Elon Musk's Illusion of Control Undermines Tesla's Future"

"Gleb Tsipursky came to my attention sometime during the pandemic when I was planning to have our research institute follow the standard path that all the big corporations were following. Apple and Google were announcing plans to have people come back three days a week, I thought that seemed like a good plan. ... I saw a video that Gleb gave at IEEE [the Institute of Electrical and Electronics Engineers] that really actually changed my mind about this. It was a video about hybrid work and how important it was to actually embrace it. One of the things I was impressed by was all these interesting ideas about how to make hybrid work more effective. So I signed up for a meeting with Gleb and I learned quite a bit more about how to do hybrid work well. Gleb has come on as a consultant for the Information Sciences Institute and has been really helpful in terms of putting us much more in a leadership position in terms of figuring out how to do hybrid work. We changed our policies, we are much more flexible about who can work at home and allowing people to work from home whenever it makes sense with respect to their supervisor. We are adapting people's home offices and our office spaces and figuring out how to onboard people in a way that is more effective when people haven't met in person. I think he's been incredibly helpful in terms of really transitioning us to lead in how we manage hybrid work at the institute."


Dr. Craig Knoblock, Keston Executive Director of the Information Sciences Institute at University of Southern California

“EWI is an engineering services consulting firm. We contacted Gleb to acquire some insights in how to motivate scientific people to ‘sell’ themselves – a constant challenge of the business. Gleb used his researched-based approach to behavioral psychology to engage us in a conversation that provided several very helpful insights into how we communicate with our people. We were using far too much business-speak that was not connecting emotionally with our people. For example we have stopped using the word ‘brand’ and now use the word reputation – which resonates with scientists. So I have to say that one of the things Gleb said to me – I am not an engineer and have never been an engineer – but I work in human resources. And he started talking to me about emotions. My first response was: “engineers have emotions?” And he went on to teach me that engineers – scientists – although they like to think of themselves as rational animals, still are primarily driven like the rest of us by emotional thinking and emotional responses to language. Gleb has been an unexpected and practical resource for us.”


Mark Matson, Vice President of Human Resources at EWI

Dr. Gleb had a big positive impact at Applied Materials. Our leaders and engineers love data-based, research-based insights, which is exactly what he brings. He hit it out of the park, and he used a team led process, which was incredibly engaging. He introduced us to a concept he created called asynchronous brainstorming. It was a process we used with hundreds and hundreds of leaders globally at the same time. We did this during our CEO kickoff session for our strategy work. In a very short amount of time, we were able to get great benefits. I also love the work he's doing to educate leaders around the power and positive benefits of hybrid and virtual working. And one of his techniques that I'm planning to use is what he calls “virtual coworking”, where you and as many coworkers as you'd like create a virtual meeting, no purpose or agenda, but rather just to be working with one another. I highly endorse Dr. Gleb's work with leadership teams.


Susan J. Schmitt Winchester, Chief Human Resources Officer at Applied Materials

Remote Workforce Diversity

JPMorgan CEO Got Remote Workforce Diversity Exactly Wrong (Video & Podcast)

By Dr. Gleb Tsipursky | November 22, 2022

JPMorgan CEO Jamie Dimon is wrong: remote work helps workforce diversity, while a forced return to office hurts it. Adopting best practices for workforce diversity in remote work will help firms exceed diversity targets and financial performance, as it helped Meta. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes how the CEO of JPMorgan got remote workforce diversity exactly wrong.

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Procurement Process

How to Establish a Bias-Free Procurement Process

By Dr. Gleb Tsipursky | November 15, 2022

Any procurement process not protected from bias risks a bid protest. To protect the procurement process, officials need to learn about and address cognitive biases in procurement decision-making.

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Using the Metaverse for Managing Remote & Hybrid Teams: Interview with Erin McDannald, CEO at Lighting Environments (Video & Podcast)

By Dr. Gleb Tsipursky | November 8, 2022

In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Erin McDannald, CEO at Lighting Environments, about using the metaverse for managing remote and hybrid teams.

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