"Dr. Tsipursky has no crystal ball; as a behavioral economist and cognitive neuroscientist, his expertise is in recognizing the blindspots in our nature – cognitive biases – that lead us to misperceive reality and make disastrous errors in our decision making. These errors are costing lives and ruining livelihoods. Please make use of the practical advice he shares in this concise and practical guide. They will help keep you safe, and enable you to plan for your future in 'the new abnormal.'”
- Tim Ward, publisher of Changemakers Books, CEO of Intermedia Communications Training, and author of nine books, including The Master Communicator's Handbook and Resilience: Virtually Speaking: Communicating at a Distance
Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic
COVID-19 has demonstrated clearly that businesses, nonprofits, individuals, and governments are terrible at dealing effectively with large-scale disasters that take the form of slow-moving train-wrecks. Using cutting-edge research in cognitive neuroscience and behavioral economics on dangerous judgement errors (cognitive biases), this book first explains why we respond so poorly to slow-moving, high-impact, and long-term crises. Next, the book shares research-based strategies for how organizations and individuals can adapt effectively to the new abnormal of the COVID-19 pandemic and similar disasters. Finally, it shows how to develop an effective strategic plan and make the best major decisions in the context of the uncertainty and ambiguity brought about by COVID-19 and other slow-moving large-scale catastrophes. Gleb Tsipursky combines research-based strategies with real-life stories from his business and nonprofit clients as they adapt to the pandemic.
This book is part of the Resilience Series by Changemakers Books, an intensive, collaborative effort in response to the 2020 coronavirus epidemic. Each volume offers expert advice for developing the practical, emotional and spiritual skills that you can master to become more resilient in a time of crisis.
Free Manual on Defending Your Future to help you develop a strategy to address dangerous threats and take advantage of unexpected opportunities for your personal career, your business or other organization, your physical and/or mental health, your relationships, or other areas.
Free access to the author’s Wise Decision Maker Guide. This resource provides you with vital ongoing tools on avoiding cognitive biases and making the best decisions to avoid professional and personal disasters in your email inbox every first and third Tuesday.
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Book Video Trailer
Influential Media Featuring Dr. Gleb Tsipursky’s Cutting-Edge Expertise
Webinar: COVID-19 Coronavirus Pandemic Adaptation and Planning
Dr. Gleb Tsipursky
Dr. Gleb Tsipursky empowers you to avoid business disasters as a consultant, coach, speaker, trainer, and CEO of Disaster Avoidance Experts. A best-selling author, he wrote Never Go With Your Gut, The Blindspots Between Us, and The Truth Seeker’s Handbook.
His cutting-edge thought leadership was featured in over 400 articles and 350 interviews in Fast Company, CBS News, Time, Scientific American, The Conversation, Business Insider, Government Executive, The Chronicle of Philanthropy, Psychology Today, Inc. Magazine, and elsewhere. He has a strong research background in behavioral economics and cognitive neuroscience with over 15 years in academia, including 7 as a professor at the Ohio State University, with dozens of peer-reviewed academic publications.
In his free time, he enjoys tennis, gardening, and most importantly, spending abundant quality time with his wife to avoid disasters in his personal life.
Best Seller Status
For the Media
Sample Media Interviews on "Adapt and Plan"
Making The Right Decision During Times of Uncertainty | A Conversation With Disaster Avoidance Expert Dr. Gleb Tsipursky
Recent Blogs by Dr. Gleb Tsipursky
When dealing with smart people who deny serious risks, focus on their emotions, help them acknowledge reality, then positively reinforce their acceptance of risks.
Protect yourself from poor COVID-related decisions by being aware of cognitive biases – particularly the normalcy bias, attentional bias, and planning fallacy – and making strategic plans that can prevent your gut reactions from taking over.
Protect your company from the disastrous effects of work-from-home burnout and Zoom fatigue by a strategic shift toward virtual work being the new normal rather than an emergency measure.