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Books by Dr. Gleb Tsipursky

The CEO of Disaster Avoidance Experts Dr. Gleb Tsipursky is a best-selling author. He is best known for  Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters, published with Career Press in 2019.

He also wrote The Truth Seeker’s Handbook: A Science-Based Guide, published by Intentional Insights Press in 2017.

His next book is The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships, coming out with New Harbinger Press in April 2020.

photo of Dr. Tsipursky signing his book for an event guest

Gleb Tsipursky's books on Goodreads

book cover for Never Go With Your Gut

 

Never Go With Your Gut:
How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters

“Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself!”

~ Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start

 

What brings down a business? Whether minor mishaps — like excessive team conflict, or major calamities — like those that threaten bankruptcy, nothing drives a business toward disaster as fast as poor decision making. Behavioral economics and cognitive neuroscience studies reveal that our flawed mental patterns — what scholars call cognitive biases — trigger the poor decisions at the root of countless business disasters. And that traditional advice to “go with your gut” is actually a strategic error that costs organizations and careers. 

 

Take Elon Musk’s infamous tweet in 2018 about taking Tesla private — causing a massive shakeup and stock plunge. Enron leaders chose to use illegal accounting practices — a scandal that ultimately shuttered the former giant. Boeing made terrible decisions to cover up problems and rush production of the 737 Max. In so many cases, gut-based leadership extracts a steep price. Leaders today need clear guardrails to stay on track and make the best decisions. They need effective tools to get free of the cognitive biases distorting clear-headed strategy.

 

Combining practical case studies with cutting-edge research, leadership and decision-making expert Dr. Gleb Tsipursky debunks the myth of leading by instinct and provides powerful tactics to avoid business disasters in his new book. Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, November 1, 2019) is the first book to focus on cognitive biases in business leadership, revealing how we can overcome these dangerous judgment errors effectively, and revealing the counterintuitive secret to the success of pioneering leaders and organizations. 

 

Readers will learn:

  • How top leaders and organizations overcome cognitive biases 
  • Which best practices help organizations avert catastrophe 
  • How to adapt proven strategies into any business context
  • Why to steer clear of traditional business assessments like SWOT 
  • How survivorship bias distorts how leaders assess failure and success.
  • Why gut instinct extracts its highest toll at the top levels of leadership

Never Go With Your Gut shows leaders how to improve their business decision-making in easy but essential steps, relying on data and evidence over emotions. It builds a practical framework for dismantling the traps of bias, bad advice and skewed judgment. Filled with real-world examples and compelling research, the book exposes the limitations of leading on instinct, empowering leaders of any organization to make the decisions that sustain success.

book cover for Blindspots Between Us

The Blindspots Between Us:
How to Overcome Unconscious Cognitive Bias & Build Better Relationships

The Blindspots Between Us offers science-based strategies that anyone can adopt immediately to address the problems caused by our relationships because of cognitive biases, helping their relationships not only survive but thrive. If you want your relationships to flourish, make sure to get this outstanding book!

~ Scott Barry Kaufman, PhD, is the Scientific Director of The Imagination Institute at the University of Pennsylvania, the bestselling author or editor of 8 books including Ungifted and Wired to Create, hosts “The Psychology Podcast,” and writes the column “Beautiful Minds” for Scientific American

 

We all want positive, productive, and genuine relationships—whether it’s with our co-workers, family, friends, peers, or romantic partners. And yet, time and time again, we all seem to make the same thinking errors that threaten or sabotage these relationships. These errors are called cognitive biases, and they happen when our brain attempts to simplify information by making assumptions.

Grounded in evidence-based cognitive behavioral therapy (CBT), The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias & Build Better Relationships reveals the most common “hidden” cognitive biases that blind us to the truth, and which lead to the misunderstandings that damage our relationships. With this guide, you’ll learn key skills to help you debias—to stop, pause, and objectively observe situations before jumping to conclusions about others’ motives. You’ll also learn to consider other people’s points of view and past experiences before rushing to judgment and potentially undermining your relationships.

Being a human is hard. None of us are perfect, and we all have our blindspots that can get in the way of building the relationships we really and truly want, deep down. This much-needed book will help you identify your own mental blindspots, and move beyond them for better relationships—and a better world.

Cover image of The Truth Seeker's Handbook

The Truth-Seeker's Handbook:
A Science-Based Guide

How do you know whether something is true? How do you convince others to believe the facts? Research in cognitive neuroscience and behavioral economics shows that we often make dangerous judgment errors, what scholars call cognitive biases.

These mental blindspots cause us to believe comfortable lies over inconvenient truths. Such errors leave us vulnerable to making the wrong decisions based on false beliefs. These poor choices lead to disastrous consequences for our business, personal lives, relationships, and civic engagement.

Fortunately, scientists have uncovered many useful strategies for overcoming our mental flaws. The Truth-Seeker's Handbook: A Science-Based Guide presents a variety of research-based tools for ensuring that our beliefs are aligned with reality.

With examples from daily life and an engaging style, The Truth-Seeker's Handbook will provide you with the skills to avoid cognitive biases and help others to do so. Using these strategies, you will prevent disasters and maximize success for yourself, those you care about, your organization, and our society.

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