The Secret of Getting Optimistic and Pessimistic Employees to Collaborate Effectively

By Dr. Gleb Tsipursky | April 21, 2020 |
optimistic and pessimistic

Maximize the value that pessimists and optimists bring to your enterprise by helping them work together well. Optimists should generate half-baked ideas and give them to the pessimists, who would select the most viable notions and finish baking them into full-fledged plans.

How to Prevent Failure in Working From Home to Address the COVID-19 Coronavirus Pandemic

By Dr. Gleb Tsipursky | April 13, 2020 |
working from home

To prevent disasters in transitioning to working from home, imagine that your transition completely failed. Then, brainstorm all plausible reasons for failure, and generate solutions to these potential problems. Do the same to maximize success.

3 Key Empathy-Based Methods to Uncover the Truth About Your Stakeholders

By Dr. Gleb Tsipursky | April 7, 2020 |

Using the three social intelligence methods during a stakeholder meeting will help you learn the truth about your stakeholders’ needs, which will empower you to solve their problems and foster stronger relationships with them.

Saving Your Relationships From the COVID-19 Coronavirus Pandemic

By Dr. Gleb Tsipursky | March 24, 2020 |

Your relationships will be undermined or even destroyed by the COVID-19 coronavirus pandemic, unless you take proactive steps right now to save them by treating our current conditions as the new normal.

8 Powerful Questions You Need to Ask Before Stakeholder Engagement

By Dr. Gleb Tsipursky | March 18, 2020 |
stakeholder engagement

Asking the 8 Powerful Questions during a pre-engagement stakeholder assessment will lead to better engagement and stronger relationships with your stakeholders.

The One Huge Mistake Everybody Makes in COVID-19 Coronavirus Pandemic Preparation

By Dr. Gleb Tsipursky | March 7, 2020 |
pandemic preparation

Official guidelines for COVID-19 coronavirus pandemic preparation assume a wildly optimistic scenario due to dangerous judgment errors known as cognitive biases. You need to instead prepare for a realistic pessimistic scenario.

Why You Should Hire Women Over Men, According to Science

By Dr. Gleb Tsipursky | February 26, 2020 |
hire women

If you care about your bottom line, hire women over men. Due to gender discrimination, women had to work harder to get the same career position as men, and you will on average get a better worker if you hire a woman.

This Valentine’s Day, Men and Women Should Make Different Buying Decisions

By Dr. Gleb Tsipursky | February 13, 2020 |
Valentine's Day

When it comes to shopping, men tend to take more risks, while women prefer to take their time to get the best possible deal. Both genders are prone to mistakes. However, you can train your mind to make the wisest shopping decisions this Valentine’s Day.

How to Avoid Losing

By Dr. Gleb Tsipursky | January 30, 2020 |
Loss Aversion

Our feelings drive us to avoid short-term losses, which often results in us failing to take worthwhile risks and actually losing more in the long term. This problem comes from a dangerous judgment error called loss aversion.

How Normalcy Bias Led Boeing to Crash Into Disaster

By Dr. Gleb Tsipursky | January 21, 2020 |
normalcy bias

Our brains cause us to drastically underestimate both the likelihood of a disaster occurring and the impact if it does. To address this dangerous judgment error known as the normalcy bias, we need to go far beyond our intuitions in planning for catastrophes.

How to Prevent Leadership Development Failures

By Dr. Gleb Tsipursky | January 9, 2020 |
leadership development

Organizations often fail to train newly-promoted leaders well, because experienced leaders forget about the many new skills needed for recently-promoted leaders to succeed. This problem stems from a mental blindspot known as the curse of knowledge.

Are You Missing Vital Information Due to the MUM Effect?

By Dr. Gleb Tsipursky | January 9, 2020 |
MUM effect

Company cultures and top leaders often unconsciously penalize subordinates who bring them bad news. This dangerous judgment error is called the MUM effect and it creates an atmosphere of secrecy that leads successful companies to stagnate and deteriorate.

Interview with Paul Powers, CEO of Physna (Videocast and Podcast of the “Wise Decision Maker Show”)

By Agnes Vishnevkin | December 3, 2019 |
Paul Powers, CEO of Physna

Dr. Gleb Tsipursky interviews Paul Powers, CEO of Physna. Paul is the founder of multiple successful tech-focused enterprises and a member of the prestigious Forbes 30 under 30.

Wise Decision Maker Movement Manifesto (Videocast and Podcast of the “Wise Decision Maker Show”)

By Dr. Gleb Tsipursky | November 30, 2019 |

The choice that feels most comfortable to your gut is often the worst decision for your bottom line. To be a truly wise decision maker, you have to adopt counterintuitive, uncomfortable, but highly profitable techniques to avoid business disasters by making the best decisions. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes the Wise Decision Maker Movement Manifesto. 

The Psychology of Knowledge Management: Uniting the Majority Through Communities of Practice

By Brent Hunter | November 29, 2019 |

Knowledge Management (KM) is the art and science of leveraging individual and collective knowledge for the benefit of all stakeholders

How to Deal With Colleagues in Denial

By Dr. Gleb Tsipursky | November 21, 2019 |

To get colleagues in denial to believe the truth, use EGRIP: 1) discover their emotions; 2) then their goals; 3) build up rapport; 4) provide info to change their mind; 5) offer positive reinforcement for them updating their beliefs.

Why Your Negotiations Are Doomed (And How to Rescue Them)

By Dr. Gleb Tsipursky | November 15, 2019 |

We intuitively overestimate how well others read us and how well we read others in negotiations, a dangerous judgment error called illusion of transparency. This mental blindspot leads to disastrous results in negotiations and other important communications.

Your SWOT Analysis is Broken (Here’s How You Can Fix It)

By Dr. Gleb Tsipursky | November 7, 2019 |
SWOT Analysis

Cognitive biases lead to typical business strategic analyses such as SWOT giving a false sense of comfort and security. The result? Appalling oversights that ruin profitable businesses and bring down high-flying careers. 

Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?

By Dr. Gleb Tsipursky | October 27, 2019 |
Failing to Plan is Planning to Fail

Because we usually feel that everything is going to go according to plan, we don’t pay nearly enough attention to potential problems and fail to account for them in our plans. This problem stems from a dangerous judgment error called planning fallacy. 

8 Key Steps to Effective Leadership Decision Making to Avoid Disasters (Videocast and Podcast of the “Wise Decision Maker Show”)

By Dr. Gleb Tsipursky | October 8, 2019 |
Leadership Decision Making

Avoiding Disastrous Decisions involves:

1) Deciding the decision criteria
2) Weighing importance of criteria
3) Grading your options using the criteria
4) Checking with your head and gut
5) Sticking to your choice

5 Key Questions for Everyday Decisions (Videocast and Podcast of the “Wise Decision Maker Show”)

By Dr. Gleb Tsipursky | September 28, 2019 |
Everyday Decisions

How can you make everyday decisions quickly? Answer 5 key questions: 1) What info do I need? 2) What cognitive biases might harm me? 3) What would a trusted adviser say? 4) How might this fail? 5) Why might I revise this decision? This episode of the “Wise Decision Maker Show” provides a videocast and podcast about these 5 key questions that you can use to ensure you make the best everyday decisions, in business and in life.

8 Key Leadership Decision-Making Process Steps to Making the Best Decisions (Videocast and Podcast of the “Wise Decision Maker Show”)

By Dr. Gleb Tsipursky | September 24, 2019 |

In order to make the best decisions, follow these decision-making process steps: 
1) Identify need for decision
2) Get relevant info
3) Decide goals
4) Develop criteria
5) Generate a few viable options
6) Weigh options
7) Implement decision
8) Revise implementation and decision as needed

How Associations Can Improve New Member Retention

By Dr. Gleb Tsipursky | September 5, 2019 |
Member Retention

To improve new member retention, associations need to avoid dangerous judgment errors. An example is the overconfidence bias, which causes association leaders to be excessively confident about what new members want.

Never Go With Your Gut: Video and Audio Book Trailer (Avoid Poor Decisions)

By Dr. Gleb Tsipursky | September 5, 2019 |
poor decisions

Get a free book sample at You can also get the book on links from that same website, or at a bookstore near you. I want you to take advantage of the strategies in this book to maximize your success and leave business disasters to your competition. 

Surprising New Survey Shows Most Customers “Trust Their Gut” When Making Purchasing Decisions

By Dr. Gleb Tsipursky | August 30, 2019 |
purchasing decisions

Consumers mostly make their shopping choices with their gut. As a result, they make many poor decisions. One of these decisions is to rely increasingly on online user reviews compared to recommendations from friends, even though user reviews are often misleading.

Avoid Decision Disasters

Protect yourself from decision disasters by getting our free Wise Decision Maker Course, which includes 8 weekly video-based modules. As a bonus, you'll receive a free copy of our Assessment on Dangerous Judgment Errors in the Workplace when you sign up.