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Your SWOT Analysis is Broken (Here’s How You Can Fix It)

By Dr. Gleb Tsipursky | November 7, 2019 |
SWOT Analysis

Cognitive biases lead to typical business strategic analyses such as SWOT giving a false sense of comfort and security. The result? Appalling oversights that ruin profitable businesses and bring down high-flying careers. 

Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?

By Dr. Gleb Tsipursky | October 27, 2019 |
Failing to Plan is Planning to Fail

Because we usually feel that everything is going to go according to plan, we don’t pay nearly enough attention to potential problems and fail to account for them in our plans. This problem stems from a dangerous judgment error called planning fallacy. 

8 Key Steps to Effective Leadership Decision Making to Avoid Disasters (Videocast and Podcast of the “Wise Decision Maker Show”)

By Dr. Gleb Tsipursky | October 8, 2019 |
Leadership Decision Making

Avoiding Disastrous Decisions involves:

1) Deciding the decision criteria
2) Weighing importance of criteria
3) Grading your options using the criteria
4) Checking with your head and gut
5) Sticking to your choice

5 Key Questions for Everyday Decisions (Videocast and Podcast of the “Wise Decision Maker Show”)

By Dr. Gleb Tsipursky | September 28, 2019 |
Everyday Decisions

How can you make everyday decisions quickly? Answer 5 key questions: 1) What info do I need? 2) What cognitive biases might harm me? 3) What would a trusted adviser say? 4) How might this fail? 5) Why might I revise this decision? This episode of the “Wise Decision Maker Show” provides a videocast and podcast about these 5 key questions that you can use to ensure you make the best everyday decisions, in business and in life.

8 Key Leadership Decision-Making Process Steps to Making the Best Decisions (Videocast and Podcast of the “Wise Decision Maker Show”)

By Dr. Gleb Tsipursky | September 24, 2019 |

In order to make the best decisions, follow these decision-making process steps: 
1) Identify need for decision
2) Get relevant info
3) Decide goals
4) Develop criteria
5) Generate a few viable options
6) Weigh options
7) Implement decision
8) Revise implementation and decision as needed

How Associations Can Improve New Member Retention

By Dr. Gleb Tsipursky | September 5, 2019 |
Member Retention

To improve new member retention, associations need to avoid dangerous judgment errors. An example is the overconfidence bias, which causes association leaders to be excessively confident about what new members want.

Never Go With Your Gut: Video and Audio Book Trailer (Avoid Poor Decisions)

By Dr. Gleb Tsipursky | September 5, 2019 |
poor decisions

Get a free book sample at You can also get the book on links from that same website, or at a bookstore near you. I want you to take advantage of the strategies in this book to maximize your success and leave business disasters to your competition. 

Surprising New Survey Shows Most Customers “Trust Their Gut” When Making Purchasing Decisions

By Dr. Gleb Tsipursky | August 30, 2019 |
purchasing decisions

Consumers mostly make their shopping choices with their gut. As a result, they make many poor decisions. One of these decisions is to rely increasingly on online user reviews compared to recommendations from friends, even though user reviews are often misleading.

Decision Congruence for Making Better Decisions

By Mark Faust | August 23, 2019 |
decision congruers

To make changes, the rewards must be a 2 or more or you might as well consider other potentials. On the negative side if the potential downsides are nearly a 4 or more then you may want to forget about taking such a risk.

12 Mental Skills to Defeat Cognitive Biases

By Dr. Gleb Tsipursky | August 9, 2019 |
cognitive biase

To avoid decision disasters and defeat cognitive biases, develop the 12 critical skills that cognitive neuroscience and behavioral economics show are needed for mental fitness.

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