Why Remote Work Wins Despite the Executive Obsession With Offices
In today’s evolving workplace landscape, a deep divide has emerged between organizational leaders and those they manage. Recent research conducted by Dr. Joanne Hebert, who is an Adjunct Professor at Walsh College and Gogebic College, and detailed in her interview with me, sharply highlights that executives are pushing for a return‑to‑office (RTO) strategy, while managers and lower‑level professionals overwhelmingly prefer remote work. The tension between visible presence and demonstrated autonomy is fueling a growing chasm in job satisfaction—raising critical implications for productivity, morale, and retention.
Executives, conditioned by decades of traditional office norms, cling to proximity bias—the notion that being physically present correlates with higher productivity. They argue that seeing employees at their desks reassures them about engagement and output. But Dr. Hebert’s findings challenge this premise. Among knowledge workers in marketing, research, and sales roles—whose daily functions revolve around digital collaboration and client interaction—there’s no empirical evidence that in‑office presence enhances productivity. Still, with organizational mandates requiring two days on‑site, three remote, executives seem unmoved when lower‑level staff report dissatisfaction, decreased motivation, and even turnover as a result.
Managers and Professionals Embrace Remote
What’s striking is the alignment between managers and their teams in resisting mandatory office returns. Dr. Hebert’s qualitative interviews revealed that managers share their teams’ preference for remote work. They report feeling more effective when working from home and—unlike their executive counterparts—do not perceive subordinates as more productive when physically on site. Overwhelmingly, between 80 and 90 percent of both managers and professionals surveyed want to remain remote post‑pandemic, after two years of successful work from home. Yet they feel their voices aren’t heard, and forced flex policies that ignore their needs have had a detrimental effect on morale and trust. Far from fueling productivity, such policies risk undermining it.
That tension reaches its peak when organizations implement loosely structured hybrid models. One marketing‑consulting firm studied by Dr. Hebert required two office days per week for those living within 60 minutes of campus, but offered full flexibility to others. The lack of coordination meant managers and individual contributors rarely overlapped in‑person, eroding mentoring, coaching, and team cohesion goals. Instead of organic collaboration, employees described commuting long hours only to find an empty office—and the experience left them disillusioned and drained.
Understanding the Generational and Functional Divide
Why does this split emerge between executives and the rest of the workforce? For knowledge workers—those who research, develop proposals, engage clients, and deliver services digitally—the office exists increasingly as a relic. Their entire toolkit—Zoom, Slack, surveys, client portals—functions independently of physical proximity. Their daily rhythms, deadlines, and responsibilities can be met or exceeded without stepping foot in an office.
Executives, on the other hand, perceive more than productivity; they see culture, mentoring, branding, and optics. Those in senior leadership believe that presence equals loyalty, engagement, and visibility. They emphasize culture building and collaboration, yet often fail to reconcile these goals with the logistics of hybrid arrangements. As Dr. Hebert shared, executives tend to frame location mandates as empowerment, masking a deeper focus on profitability, investor appeal, and future exits. They remain largely unphased when told that employees feel ignored—they listen, but their actions reflect different priorities.
That’s not to say the office no longer serves a purpose. Dr. Hebert notes that early‑career professionals—especially those starting their first roles—gain critical benefits from in‑office experiences. The informal hallway conversations, desk‑side coaching sessions, and spontaneous peer learning fostered in physical proximity remain vital for onboarding, skill transfer, and relationship building. Hybrid models can offer these benefits without reducing autonomy. Ramp‑up seasons, project kick‑offs, or group strategy days can be scheduled deliberately, creating concentrated value around face‑to‑face time while maintaining flexibility when focus or uninterrupted work is needed.
Designing a More Effective Hybrid
Too often, organizations default to rigid weekly schedules—say, Tues–Thurs in‑office—ignoring the needs of teams whose rhythms vary by function. One client cited by Dr. Hebert experimented with unstructured flex—but coordination was poor, and goals remained unmet. A more effective alternative emerged: a team‑based hybrid model. Groups coordinate their in‑office presence around project cycles, sprint events, and social anchor days (like “Thursday lunch days”), aligning with both productivity and social needs. Dr. Hebert’s clients reported higher engagement and lower friction when teams set their own schedules within broad organizational guardrails.
Evidence supports this strategy. In her study, hybrid models with fixed days of presence (e.g., remote Mondays and Fridays, in‑office midweek) struck a balance—offering structure without stripping discretionary control. These models resonated best with teams that shared goals, timelines, and collaboration needs. Problems arose when flexibility became pure randomness, with no coordination between who showed up and why.
Charting a Way Forward
Organizations stand at a crossroads in the post‑pandemic era. Executives emphasize return‑to‑office as necessary for culture, visibility, and investor confidence. Managers and professionals value autonomy, remote efficiency, and work‑life integration. The mismatch is plain: a one‑size‑fits‑all mandate risks demoralizing the rank and file, while unstructured flexibility erodes cohesion and shared purpose.
So what’s a wiser path? Dr. Hebert’s research recommends hybrid models designed around team needs, not top‑down edicts. This approach would include:
- Identifying roles that require in‑person contact—particularly junior hires—and anchoring their schedules around mentoring days.
- Holding cycle‑specific in‑office events—project launches, strategy sessions, team reviews—while preserving remote autonomy the rest of the time.
- Offering anchor days (like mid‑week co‑working lunches) to foster culture without mandates.
- Empowering teams to coordinate office schedules among members—balancing business needs with personal flexibility.
- Regularly measuring job satisfaction, turnover, and productivity to test assumptions and fine‑tune hybrid design.
When policy accommodates team dynamics, purposeful presence replaces superficial visibility. That’s a far more nuanced strategy than blanket office mandates or fragmented freedom.
Conclusion: Bridging the Divide
The gap between executive expectation and employee reality matters. As Dr. Hebert’s research demonstrates, forcing uniform RTO policies risks a morale backlash—turnover, disengagement, reduced productivity. But embracing fully remote work ignores the value offices still hold: onboarding, culture, mentoring, experiential learning.
The solution lies in hybrid—not halfway on structure, but deliberate in design. Teams should own their calendars strategically, backed by organizational guardrails. Executives must shift from optics to outcomes, trusting metrics over mere visibility. And mid‑level managers should be empowered to enact coordination that blends autonomy with alignment.
This isn’t a tug‑of‑war between remote purity and office orthodoxy. The emerging workplace offers space for both—if we design it right. As we move further into the post‑pandemic era, organizations have a rare opportunity. They can rethink not just where work happens, but how purpose, culture, learning, and ownership converge. Dr. Hebert’s insights show us the roadmap: purposeful hybrid models can deliver the best of both worlds—if we bridge the divide at the very top.
Key Take-Away
When teams coordinate their own in-office schedules around project needs and shared goals—rather than following top-down mandates—engagement, productivity, and trust all improve. Share on XImage credit: Yan Krukau/pexels
Dr. Gleb Tsipursky, called the “Office Whisperer” by The New York Times, helps SME leaders in professional and financial services transform AI hype into real-world results. He serves as the CEO of the future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote seven best-selling books, and his two most recent ones are Returning to the Office and Leading Hybrid and Remote Teams and ChatGPT for Leaders and Content Creators: Unlocking the Potential of Generative AI. His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, The New York Times, and elsewhere. His writing was translated into Chinese, Spanish, Russian, Polish, Korean, French, Vietnamese, German, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio.