The “Inclusive Speaking Package” helps you as a meeting planner:
1) Increase the number of sign-ups for your event
2) Improve funding from any event sponsors
3) Provide greater event satisfaction for attendees, according to post-event surveys
4) Minimize risk for you as a meeting planner
5) Ensure optimal professional development for members by empowering meeting attendees to apply the new strategies they learned in their day-to-day professional activities
This package includes 10 points (besides the speech itself, of course):
- Companion book for the speech, the national bestseller on avoiding professional disasters titled The Truth-Seeker’s Handbook: A Science-Based Guide (which sells briskly for $21.95 on Amazon and has 4.5 stars), will be provided in a hard copy for free to all attendees at your event (whether they come to the talk or not). This book is a central learning tool that enables attendees to apply what they learned in the presentation to their day-to-day professional context. Moreover, it provides meeting planners with addition funding from sponsors. What meeting planners find to work well is to invite your event sponsors to put their advertising into the inside cover page of the book via stick-on ads (since sponsors typically ask about the space available, the book is 6X9 inches). Sponsors really like this option, as unlike a substantial percentage of typical giveaways, the book will be valued, kept, and read by event attendees, and passed on to others at the office. Meeting planners use this opportunity both to get more sponsors and to upgrade lower-tier sponsors to higher-tier sponsors. You can get one sponsor to place a large ad, or more than one placing smaller ads. Getting the book also improves satisfaction among attendees according to post-event surveys, benefiting them in the long run and giving them a greater appreciation of the event.
- Free article for your newsletter on the presentation topic (we typically get paid $1/word) at least 1 month in advance of the event. This article provides both an initial dose of valuable content for your meeting attendees and also whets their appetite for the speaker's upcoming presentation, increasing event sign-ups.
- Free promo video for your newsletter on the presentation topic (the typical charge for which is $500) at least 1 month in advance of the event. This video, like the article, provides both an initial dose of valuable content for your meeting attendees and also whets their appetite for the speaker's upcoming presentation, increasing event sign-ups. Some people prefer to consume content via video rather than text, and this video offers them that opportunity.
- A guaranteed backup speaker from the speaker’s company, Disaster Avoidance Experts, at the same price and with the same topic, in the (extremely unlikely) event that the original speaker cannot make it due to an unexpected emergency. While our primary speaker has never missed a speaking engagement, meeting planners like this option as it minimizes risk for them, especially if they did not work with us before and are not yet aware of the extremely high degree of our professionalism and customer service.
- Permission to videotape the speech and the right to send it out to meeting attendees afterward as well as anyone else that the meeting planner wishes (provided speaker gets a copy of the video with right to use it freely). This provides additional valuable learning opportunities for your audience, both those who attended the event and those who could not make it. It also offers meeting planners a marketing opportunity for future events. Finally, it increases satisfaction among attendees according to post-event surveys.
- Assessment on “Dangerous Judgment Errors in Organizations” that audience members can use in their organization to assess the impact of judgment errors in their everyday context, emailed to all interested audience members after the program. This resource provide a valuable take-away that audience members can use after the event to help them effectively apply the strategies they learned to their workplace context, and improves satisfaction among attendees according to post-event surveys.
- Manual for each event attendee, focused on one specific in-depth technique for avoiding professional disasters that we will feature in the speech, emailed to all interested audience members after the program. This resource improves satisfaction among attendees according to post-event surveys and provide a valuable take-away that audience members can use after the event to help them effectively apply the strategies they learned in their everyday professional activities.
- Follow-up article for your newsletter focused on integrating strategies from keynote into audience members’ everyday professional activities. It’s easy for the important professional development that audiences gained during an event to get lost in the busyness of day-to-day work, and this article has in the past helped remind and inspire audience members to recommit to using the new ideas they gained. It also helps encourage them to come to future events, serving as a marketing opportunity for meeting planners.
- Follow-up video for your newsletter focused on integrating strategies from keynote into audience members’ everyday professional activities. Like the article, this video helps remind and inspire your audience members to recommit to using the new ideas they gained. It also helps encourage them to come to future events, serving as a marketing opportunity for meeting planners. Some people prefer to consume content via video rather than text, and this video offers them that opportunity.
- Free 60-minute coaching session by the speaker up to 30 days after the event for any audience member to help each one adapt the content of the presentation to their specific professional needs. This post-event engagement improves satisfaction among attendees according to post-event surveys, and has proven to be very valuable in helping audience members adapt what they learned in the presentation to their day-to-day context.
