Do you want to avoid business and career disasters, whether minor mishaps or major calamities that threaten bankruptcy and bring down promising careers? Such disasters stem from poor decisions due to dangerous judgment errors that scholars call “cognitive biases.”

Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters is the first book to focus on cognitive biases in business leadership and career development and reveal how you can overcome these dangerous judgment errors effectively. By combining practical business case studies with cutting-edge research in cognitive neuroscience and behavioral economics, this book will help you make the wisest and most profitable decisions and protect yourself, your career, and your business from disasters.

Note: If you purchase this item as a digital download, you will receive the book in four formats - PDF document, MOBI ebook for Kindle, AZW3 ebook for Kindle, EPUB for Nook and other eReaders