How Generative AI is Revolutionizing Marketing Efficiency

By Dr. Gleb Tsipursky | September 18, 2023 |

The marketing world is being transformed by the rise of generative AI. As this technology improves, it allows marketers to be more efficient, creative and data-driven. I recently spoke with Ben Dutter, Senior Vice President of Strategy at Power Digital, to get insight on how generative AI is impacting marketing. Generative AI Boosts Paid Ad…

4 Challenges in Navigating Remote Work Layoffs

By Dr. Gleb Tsipursky | September 12, 2023 |

The four key challenges of remote work layoffs are impersonal emails, legal requirements, returning equipment, and difficulties assessing performance.

Federal Flight Risk From RTO Mandates

By Dr. Gleb Tsipursky | September 6, 2023 |

Effective RTO strategies blend data and empathy, prioritizing employee preferences and transparency, ensuring retention and operational success.

Empowering Hybrid Workers to Co-Create the Return to Office

By Dr. Gleb Tsipursky | September 5, 2023 |

Empower employees to co-create their hybrid work schedules to foster engagement, retention, and productivity, ensuring a harmonious and effective work environment.

Why a Forced Return to Office is Leading to Worker Power

By Dr. Gleb Tsipursky | August 29, 2023 |

Employers who are forcing their employees back to the office are trying to reassert control over their workers, but doing so often backfires, because workers are using worker power and unions to protect their interests.

The Forced Return to Office is the Definition of Insanity

By Dr. Gleb Tsipursky | August 22, 2023 |

Embracing flexible hybrid work and structured mentoring programs is the key to increasing productivity and employee satisfaction, while abandoning the outdated and ineffective practice of forcing employees back to the office.

Navigating the Technology Transformation Through Brain Training

By Dr. Gleb Tsipursky | August 18, 2023 |

Brain training enhances uniquely human skills, fostering adaptability, mental well-being, and collaboration in our technology-driven world.

The Pernicious Myth of Working Two Remote Jobs

By Dr. Gleb Tsipursky | August 15, 2023 |

Leaders often believe false media headlines about people working two remote jobs, despite the evidence showing that the percentage of workers with multiple jobs is currently at a historic low.

The Military Mindset for Entrepreneurial Success

By Dr. Gleb Tsipursky | August 10, 2023 |

Embrace the military mindset: data-driven realism, relentless work ethic, adaptability, and tech integration for entrepreneurial triumph.

The New Frontier of Remote Work Outsourcing

By Dr. Gleb Tsipursky | August 8, 2023 |

Global outsourcing is the future of work. Success requires trust-building, adaptive management, infrastructure investment, and overcoming barriers. Embracing diversity and addressing biases leads to competitive advantage.

Governments Lead the Way in Embracing Flexible Work

By Dr. Gleb Tsipursky | August 1, 2023 |

Governments are leading the way in embracing flexible work, emphasizing its importance for employee satisfaction, productivity, and inclusivity. Private companies must adapt to this shift to attract top talent and stay relevant in a changing labor market. Embracing flexibility is not just a perk but a necessity for the future of work

How to Measure the Success of Your Hybrid Work Model (Video & Podcast)

By Dr. Gleb Tsipursky | July 25, 2023 |

The top leadership should establish clear success metrics for an organization’s hybrid work model, which need to be measured quarterly to ensure the model is effective and meets the organization’s needs. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes how to measure the success of your hybrid work model.

Trust-Building in the Era of Telehealth

By Dr. Gleb Tsipursky | July 20, 2023 |

Telehealth, exemplified by MyClearStep, is revolutionizing eating disorder treatment with trust-building technology and remote monitoring

Improving Diversity Via Work From Home Jobs for Disabled Adults (Video & Podcast)

By Dr. Gleb Tsipursky | July 18, 2023 |

Work from home jobs for disabled people enabled by COVID resulted in employment rates for those with disabilities rising to the highest level in a decade, and companies need to provide such jobs to take advantage of a diverse talent pool. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes how companies can improve diversity by providing remote jobs for disabled adults.

Unlocking the HR Secrets of Hybrid Work

By Dr. Gleb Tsipursky | July 13, 2023 |

Adapting to hybrid work demands HR strategies that address challenges while fostering a sense of belonging and flexibility.

What Personality Types Do Best in Hybrid Work? (Video & Podcast)

By Dr. Gleb Tsipursky | July 11, 2023 |

To optimize hybrid work arrangements, use the Big Five personality test to measure team member personality and have those high in Conscientiousness, Introversion, Openness to Experience, and Emotional Stability spend more time working from home. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes the personality types that do best in hybrid work.

Is Your Collaboration Smart?

By Dr. Gleb Tsipursky | July 9, 2023 |

Embrace smart collaboration for success in the hybrid work era: technology, inclusivity, and adaptability are key.

Replacing Hallway Conversations in Remote Work Innovation (Video & Podcast)

By Dr. Gleb Tsipursky | July 4, 2023 |

Remote work innovation is fostered when companies establish techniques that support cross-functional connections, such as using collaboration software like Slack or Microsoft Teams to facilitate the exchange of new ideas. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes how to replace hallway conversations in remote work innovation.

Maximizing Hybrid Work Productivity: The Best Work to Do at Home (Video & Podcast)

By Dr. Gleb Tsipursky | June 27, 2023 |

To maximize hybrid work productivity, any office-based activities must outweigh the burden of commuting. Hybrid employees should work mostly from home, especially on focused individual tasks, asynchronous communication, and video calls. That’s the key take-away message of this episode of the Wise Decision Maker Show, which describes the best work to do at home in order to maximize hybrid work productivity.

The Silent Powerhouse of Wealth Management

By Dr. Gleb Tsipursky | June 23, 2023 |

Real estate’s hidden financial potential, guided by tools like HomeZada, empowers homeowners for wealth generation

Should We “Move Fast And Break Things” With AI?

By Dr. Gleb Tsipursky | June 21, 2023 |

Prioritizing responsible AI development, safety, and human well-being over speed is essential for a sustainable technological future

Effective Storytelling to Reinforce Stakeholder Rapport

By Dr. Gleb Tsipursky | June 20, 2023 |

Reinforce your emotional rapport with stakeholders by using storytelling techniques that have the power to not only inspire and entertain, but also educate and engage

The Death of Full-Time In-Office Work and the Rise of Tomorrow’s Corporate Titans

By Dr. Gleb Tsipursky | June 20, 2023 |

Small agile firms embrace flexible work, poised to dominate industries, leaving inflexible corporations struggling

Developing Junior Staff in a Hybrid Model

By Dr. Gleb Tsipursky | June 13, 2023 |

A successful hybrid model depends on effective integration of junior staff. To do so, they should come to the office more often than senior staff to get on-the-job training and mentoring.

Overcoming ADHD Challenges in Remote Work

By Dr. Gleb Tsipursky | June 9, 2023 |

Remote work presents unique challenges for individuals with ADHD, but flexible schedules and support can foster success and growth.

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