The Psychology of AI Adoption at Work
The first leadership playbook for the human side of AI: how to move your people from resistance to results.
From Dr. Gleb Tsipursky, the future-of-work expert the New York Times calls the Office Whisperer.
Preorder now · On sale Sept 1, 2026
Dr. Tsipursky's work appears in
By the last page, you'll know how to
- ✓ Diagnose why pilots stall for human, not technical, reasons
- ✓ Read psychographic profiles, from AI Alarmists to AI Visionaries
- ✓ Build psychological safety that lets teams experiment
- ✓ Turn quiet adopters into champions
- ✓ Set guardrails that speed adoption by earning trust
- ✓ Measure AI success with metrics that convert skeptics
The author has advised leaders at
Leaders in business, psychology, and technology agree
A remarkable cross-section of experts has endorsed the book ahead of publication.
A timely, evidence-based roadmap for leaders who want to harness generative AI while staying firmly grounded in human judgment, ethics, and learning.
Amy C. EdmondsonNovartis Professor of Leadership, Harvard Business School; author of The Fearless Organization
GenAI technology is amazing, but it's psychology and sociology that make it effective.
Thomas H. DavenportDistinguished Professor, Babson College; author of All In on AI and Agentic AI
A clear roadmap for making generative AI innovations catch on and spread throughout organizations.
Jonah BergerWharton School professor; bestselling author of Contagious and The Catalyst
A refreshing and compelling perspective for employing safe and dependable AI with increased innovation and productivity.
Ya-Qin ZhangChair Professor of AI Science, Tsinghua University; former president, Baidu
His disciplined, governance-first approach helped us deliver measurable process improvements while keeping rigorous human oversight firmly in place.
Gina HardyCEO, North Carolina Insurance Underwriting Association
Read all endorsements ▾
"AI adoption is ultimately human adoption. Tsipursky cuts through both hype and fear to reveal what really determines whether GenAI succeeds inside organizations."
Kate O'NeillFounder, KO Insights; author of What Matters Next"Technology enables generative AI, but human behavior determines its impact. This book shows why adoption succeeds or stalls."
Nir EyalAuthor of Hooked and Indistractable"AI resistance is far more tribal than technical. Serious organizations grok that scaling AI first demands decoding the humans intended to use it."
Michael SchrageResearch fellow, MIT Sloan School of Management"Tackles the biggest barrier to AI success: people. Tsipursky shows, with data and real-world stories, how to earn trust and defuse job-loss fears."
Daniel BurrusNYT-bestselling author and technology futurist"A must-read for anyone serious about not just adopting AI but mastering it to transform their organizations and careers."
Jerry KaplanAuthor of Generative Artificial Intelligence: What Everyone Needs to Know"Finally, a lucid, human-centered guide to business use of generative AI, packed with meaningful examples."
Ben ShneidermanEmeritus distinguished professor, University of Maryland"You'll be amazed by how much your AI transformation accelerates. Highly recommended."
Scott D. AnthonyClinical professor of strategy, Tuck School of Business at Dartmouth"A practical tool kit to manage risks, engage employees, and cultivate a culture where AI becomes a powerful ally."
Tom TaulliBestselling author of AI-Assisted Programming"Using AI not as a replacement but as a catalyst for human flourishing. Essential reading."
Scott Barry KaufmanFaculty in psychology, Barnard College; author of Rise Above"Required reading for anyone managing digital transformation."
Sangeet Paul ChoudarySenior fellow, UC Berkeley; author of Platform Revolution"The emotional intelligence tool kit leaders need to navigate this AI identity crisis."
Drew PinskyMedia personality and board-certified physician"A must-read for legal professionals serious about adopting AI responsibly."
Alexander PaykinChair, NYSBA Committee on Technology and the Legal Profession"Taking a safe, ethical, and human-centered approach to AI is not just a nice idea but essential for businesses to succeed."
Anthony AguirreExecutive director, Future of Life Institute; professor, UC Santa Cruz"A surprisingly readable and engaging book that lays out many issues and challenges facing organizations that want to take advantage of generative AI."
Gary KleinChief scientist, ShadowBox; author of Sources of PowerA step-by-step tested guide for overcoming the biggest bottlenecks in AI adoption: human psychology and organizational culture
Real-world case studies, frameworks, conversation scripts, and metrics you can put to work tomorrow.
Read the psychographic profiles
Name the AI Alarmist, the Pragmatic Resistor, and the Skeptical Observer, then tailor your approach to each instead of guessing.
Build psychological safety
Create the conditions where people experiment, fail, and report problems. That safety is the runway AI innovation needs to take off.
Grow champions, not mandates
Turn your quiet early adopters into visible champions. Peers persuade peers far better than any top-down order ever will.
Design upskilling that sticks
Build training employees actually use, so new skills compound across the organization instead of fading after one workshop.
Set guardrails that speed adoption
Use governance to earn trust, so people move fast precisely because they trust the brakes work. Ethics and speed reinforce each other.
Measure what matters
Track time saved, error reduction, and engagement. Metrics convert skeptics, prove value, and sustain momentum past the pilot.
Read it before you buy it
Get two full sections of the book delivered to your inbox today. See exactly how the playbook reads, then decide.
INTRODUCTION
The Introduction
Why AI adoption is a human challenge first, and what the leaders who get it right do differently from everyone else.
Free downloadChapter 7: Laying the Foundation for Employee Engagement
See how to engage employees from the start, through surveys, focus groups, and transparent updates, so quiet resistance never takes root. Learn to tailor your message to each psychographic profile and tie AI adoption to real career growth.
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Preorder now. Get both bonuses free.
Claim two practical tools the moment you order.
READINESS
ASSESSMENT
The AI Adoption Readiness Assessment
The same diagnostic Dr. Tsipursky runs with clients. Pinpoint exactly where your organization sits on the path from resistance to results, and what to fix first.
Free with preorderPROJECTS
FAIL
Manual: Why AI Projects Fail (The 7 Critical Mistakes)
A field guide to the seven mistakes that quietly kill AI initiatives, and how to avoid each one before it costs your team time, money, and trust.
Free with preorderOrder from any retailer, then submit that receipt to claim your bonuses · Hardcover and ebook $29.95 · Paperback and audiobook to follow · On sale September 1, 2026
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